In the 1960s, psychologist Stanley Milgram conducted the “small-world experiment” to research how closely people are connected. The “six degrees of separation” theory starts with Stanley Milgram. The Tipping Point explains how social epidemics - spreading ideas, messages, behaviors, and products - function like viruses, growing gradually until they reach a critical mass (the tipping point) and explode. Social epidemics are aided by the “six degrees of separation” theory. How do you spark a trend that spreads like wildfire, or turn a product into the latest must-have item? You create a social epidemic. We’ll cover the origins of the “six degrees of separation” theory, look at a 6-degrees-of-separation example, and see how the theory is connected to Malcolm Gladwell’s idea of “connectors.” The “Six Degrees of Separation” Theory
The idea was popularized by the game “Six Degrees of Kevin Bacon.” The six degrees of separation theory is the idea that every person in the world is connected to every other person in the world by a chain of family members, friends, or acquaintances that number no more than 5 people. What is the “six degrees of separation” theory? What does it say about how we’re connected? What is a 6 degrees of separation example?
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Like this article? Sign up for a free trial here. Shortform has the world's best summaries of books you should be reading. This article is an excerpt from the Shortform summary of "The Tipping Point" by Malcolm Gladwell.
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